Digital Product Pricing Calculator: design time, break-even, and profit
Price a file or a print-on-demand item on what it really costs: your design time, spread over the sales you expect. See the break-even and the profit, not a guess.
Digital goods are the easiest thing to underprice, because there is no material cost to anchor on, so the price drifts toward zero. Anvil HUD prices them the honest way: your design time is a real, one-time investment, and the question is how many sales recoup it. Enter your hours and the sales you expect, pick where you sell (Etsy, Gumroad, your own store), and you get the list price, the break-even in units, and the projected profit at your expected run. Print-on-demand adds the partner's per-order base on top, so a $9 tee is priced as a $9 tee plus your design, not a guess. Everything past break-even is profit, and the tool shows you exactly where that line is.
How we price digital & print-on-demand
- A digital file has no per-unit material: your one-time design time is the cost. Spread it over the sales you expect and you get a real per-sale cost.
- Add the channel's fees (and, for print-on-demand, the partner's per-order base), then your overhead and target margin set the list price.
- The output leads with the numbers that matter: how many sales recoup your design time (break-even), and your projected profit at the run you expect.
Every line is published at the math. No black box. The engine is free; you only sign in to save your work.
Questions
How do I price a digital download?▾
Value your design time, divide it across the sales you realistically expect, add the channel's fees, then your overhead and target margin. That gives a price that recoups your time inside the run. Anvil HUD does the math and shows the break-even units and projected profit; the formula is published at /the-math.
How is print-on-demand different?▾
POD adds a real per-unit cost: the partner's per-order base (the blank plus printing). Anvil HUD layers that on top of the amortized design and the fees, so the price covers the partner, your time, and your margin. Switch the mode and enter the base, or pick a preset item.
Is it free?▾
Yes. The estimator and the break-even math are always free. Saving products to track break-even and profit over time is part of a paid plan (and free up to a small cap).
Know your craft.
Price your digital and print-on-demand products on your real numbers, free. Sign in to save products and track break-even and profit.