Skip to content
Anvil HUD
Photography

Photography Pricing Calculator

Quote a shoot the way it runs: the session, the edits, the add-ons, the prints and travel counted, then your overhead and profit.

See the full math

Photographers underprice by counting the shoot and forgetting the edit, the travel, and the gear. Anvil HUD prices a shoot the way it runs: the session or day rate, retouching per image or by the hour, a second shooter when you bring one, and the prints, albums, and travel as real costs instead of a guess. Your overhead and profit go on top, because your time is the product.

How we price photography

  • Each part of the job is a line: the session or day rate, editing per image or by the hour, a second shooter, a real-estate or product shoot, almost all your time.
  • Real pass-throughs get their own lines or project costs: prints and albums, gear or software rental, travel and assistants. So the gallery price covers what the job actually costs you.
  • Overhead and profit go on as a percent, because the product is your time. The Quick start templates (portrait, wedding, real-estate, product) start a quote most of the way there.

Every line is published at the math. No black box. The engine is free; you only sign in to save your work.

Questions

How much should I charge for a photo session?▾

Start from the session type (portrait, family, event, wedding, real-estate, product), add your editing time, then count travel, a second shooter, and any prints. Anvil HUD seeds 2026 starting rates and adds your overhead and profit so the gallery price holds its margin.

How do I price a wedding?▾

Build it up: the day package, a second shooter, the editing hours for the gallery, and an album if you offer one. The Quick start 'Wedding day' template drops those in at once for you to tune to your hours and market.

Is the calculator free?▾

Yes. Building and pricing a quote is always free. Shop / Business unlocks the client-facing proposal export, the pipeline, and saved rate defaults.

Know your craft.

Quote your photography on your real costs, free. Sign in to save projects and export a client-ready proposal.