Social Media Management Pricing Calculator
Quote social the way you run it: the monthly retainer, the content, the engagement, with ad spend and tools counted separately, then your margin.
Social media managers undercharge because the work is constant and invisible. Anvil HUD itemizes it: the monthly management retainer by tier, content by the post or reel, a batch shoot day, community management, and paid social. Ad spend, your scheduling tools, and any creator pay are counted as pass-through costs, and your overhead and profit go on top, so the monthly number reflects the real work.
How we price social media management
- Each workstream is a line: the management retainer by tier, content per post or reel, a batch shoot day, community management, and ads management.
- Ad spend, scheduling tools, and creator pay are pass-through project costs, not your work. A contingency covers the revision and coordination time.
- Overhead and profit go on as a percent. Social is retainer-first, so the templates quote a month you repeat, and the Quick start gets you there in a couple of taps.
Every line is published at the math. No black box. The engine is free; you only sign in to save your work.
Questions
How much should I charge to manage social media?▾
Price by tier: a basic one-to-two platform package, a standard multi-platform retainer with community management, or a premium plan with video and a dedicated manager. Anvil HUD seeds 2026 starting rates for each and adds your overhead and profit.
How do I handle ad spend?▾
Keep it separate. Ad spend is the client's budget passed to the platform at cost, not part of your management fee. Anvil HUD tracks it as a project cost so your quote shows your work and the media budget clearly.
Is the calculator free?▾
Yes. Building and pricing a quote is always free. Shop / Business unlocks the client-facing proposal export, the pipeline, and saved rate defaults.
Know your craft.
Quote your social media management on your real costs, free. Sign in to save projects and export a client-ready proposal.