Web Design Pricing Calculator
Quote a website the way it gets built: scoped line items by page and phase, the tools and subscriptions behind the work, a buffer for revisions, then your overhead and profit.
Most web freelancers underprice the same way: they quote the build low and give the maintenance away. Anvil HUD prices a website the way it actually gets made. Each phase is a line item, from discovery and UX through design, build, CMS, content, SEO, QA, and launch, priced by the page or as a flat phase, and the parts you outsource (copy, illustration) go in as a subcontractor bid with your markup. The tools and subscriptions behind the work get counted instead of quietly eating your rate, and a contingency covers the revisions every project hides. Overhead and profit go on top, so you quote with confidence and walk into the project at the margin you planned.
How we price web design & development
- Every phase is a line item: discovery, UX, design, build, CMS, content, SEO, QA, and launch, each priced by the page or as a flat phase, and almost all labor (a website has no per-unit material). Outsourced copy or illustration goes in as a subcontractor bid with your markup.
- Your real project costs ride alongside: the design and build tools, the platform and host, premium themes or plugins, stock assets, the domain. A contingency percent covers the revisions and scope creep that eat web margins.
- Overhead and profit go on last as a percent of the loaded cost, so the number you quote is the margin you planned. With the build priced honestly, you have the anchor to charge a monthly care plan too, the recurring revenue most freelancers give away.
Every line is published at the math. No black box. The engine is free; you only sign in to save your work.
Questions
How do I price a website for a client?▾
Scope the work into phases (discovery, UX, design, build, CMS, content, SEO, QA, launch) and price each by the page or as a flat phase, almost all labor. Add outsourced copy or illustration as a subcontractor bid with your markup, count your tools and subscriptions, and add a contingency for revisions. Then put overhead and profit on top. Anvil HUD does the build-up and lets you tune every rate.
Should I charge hourly or a fixed price?▾
Fixed price is usually better for a defined scope: the client knows the number up front, and getting faster does not cost you money the way hourly does. Anvil HUD builds the fixed quote bottom up from your hours and rates, so you can see the effective hourly inside it and protect your margin with a revisions buffer and a clear scope.
Should I charge for ongoing maintenance?▾
Yes. Recurring care (hosting, backups, updates, security, and small edits) is the revenue most freelancers leave on the table. Decide on a monthly retainer tier and quote it beside your build, so a website becomes an ongoing relationship instead of a one-off invoice. Pricing the build on your real costs is what makes room for it.
Is the calculator free?▾
Yes. Building and pricing a quote is always free. Shop / Business unlocks the client-facing proposal export, the pipeline dashboard, and saved rate defaults.
Know your craft.
Quote your web design & development on your real costs, free. Sign in to save projects and export a client-ready proposal.