Hone your candle making: price the pour, keep the margin
Wax is cheap. Fragrance and the jar are not. Price the whole candle.
Candles feel like a cheap make until you total the fragrance, the vessel, and your time. Here is where the margin hides, and where it leaks.
Where the margin leaks
The pricing traps that quietly cost makers money.
Under-pricing fragrance
Fragrance oil is the expensive ingredient by the gram. A high load percent quietly doubles your material cost. Price the load you actually pour.
Eating the vessel
The jar or tin sells with the candle, at full cost, every time. It is material, not overhead. Pass it through.
Forgetting pour labor
Melting, mixing, wicking, pouring, cleanup, and the cure you babysit. Hand-time adds up across a batch. Bill it.
Where the money is
The levers that actually move your take-home.
Pour in batches
A melt pot does many candles at once. Spread the setup and cleanup across the batch, not one jar.
Right-size the fragrance load
Dropping from 10 percent to 8 percent, if it still throws well, is a direct saving on every candle.
Premium vessel, premium price
A nicer container lifts perceived value far more than its cost. Steer to the one that lets you charge more.
What to track
The few numbers worth watching.
Cost per candle, fully loaded
Wax plus vessel plus fragrance plus wick plus labor. Watch the whole thing, not just the wax.
Fragrance grams used
Your second-biggest material line. Track the load so it does not creep.
Take-home per candle
After the channel fee and shipping, what you keep.
Set Anvil up for it
How to make Anvil price your craft the honest way.
Use the wax calculator
Vessel capacity times count plus your load percent gives the wax and fragrance to buy, and the cost.
Set the vessel as material
Anvil charges the vessel full-cost per candle, like it sells. No amortizing a thing you give away.
Set your max fragrance load
Per wax, so the estimator warns you before you over-scent and overspend.
Know your craft.
The cost engine is free. Put your real numbers in and see what to charge.