Graphic Design Pricing Calculator
Quote design the way it sells: each deliverable a line item, the stock and fonts behind it counted, a revisions buffer, then your overhead and profit.
Designers lose money in the revision rounds and the stock licenses nobody counted. Anvil HUD prices design by the deliverable: a logo, a brand identity kit, a set of social templates, a brochure by the page, a pitch deck by the slide. The fonts and stock you buy for the job get counted, a contingency covers the extra rounds, and your overhead and profit go on top, so a quote holds its margin instead of leaking it.
How we price graphic & brand design
- Each deliverable is a line item: a logo, a brand kit, business cards, a brochure per page, a deck per slide, almost all labor (design has no per-unit material).
- Your project costs ride alongside: stock assets and premium fonts, your software subscriptions, printing and proofs. A contingency covers the revision rounds that eat design margins.
- Overhead and profit go on as a percent, so the number you quote is the margin you planned. Pick your rate tier (solo, studio, agency) and the Quick start templates start you most of the way there.
Every line is published at the math. No black box. The engine is free; you only sign in to save your work.
Questions
How much should I charge for a logo?▾
It depends on scope: a single-concept basic logo, a multi-concept standard with files and variants, or a premium custom mark with a full kit. Anvil HUD seeds 2026 starting rates for each and lets you tune them, then adds your overhead and profit so the number holds.
How do I price a full brand identity?▾
Build it from the pieces: the identity kit (logo, color, type, guidelines), the guidelines document, and the collateral (cards, stationery, social templates). The Quick start 'Full brand identity package' drops them all in at once, already priced, for you to adjust.
Is the calculator free?▾
Yes. Building and pricing a quote is always free. Shop / Business unlocks the client-facing proposal export, the pipeline, and saved rate defaults.
Know your craft.
Quote your graphic & brand design on your real costs, free. Sign in to save projects and export a client-ready proposal.