Live demo · the real engine

Graphic & Brand Design: price the job, bottom up

This is the actual Anvil HUD bid engine running this service's own preset line items and loader defaults. Move a quantity and watch the quote rebuild. No account, nothing stored.

Show prices in

A few of this service's own preset lines. Set the quantities; rates and waste ride on the researched presets.

Logo design — basiclsSingle concept, 1-2 revisions ($100-500).Logo design — standardlsMulti-concept, files + variants ($500-1,000+).Logo design — premiumlsCustom mark, full kit ($1,000-2,500+).Brand identity kitlsLogo + color + type + guidelines ($5-12k freelance/boutique).

The real builder adds your own lines, allowances, and subcontractor pass-throughs, and saves the project.

Total quote

$14,047.60

Logo design — basic · 1 ls$450.00
Logo design — standard · 1 ls$1,200.00
Logo design — premium · 1 ls$2,500.00
Brand identity kit · 1 ls$4,500.00

Bare cost$8,650.00
Project costs$0.00
Contingency (12%)$1,038.00
Overhead & profit (45%)$4,359.60

What you are looking at

The same build-up the app runs: each line is quantity times material (plus waste) plus labor, then general conditions, contingency, and overhead and profit on top. Every line is published at /the-math.
The presets are researched 2026 US figures, cited at /sources. A new workbench starts with exactly these and you tune everything to your shop.
Signing in opens the real builder: your own lines, allowances, subcontractor pass-throughs, saved rate defaults, and a printable client proposal.

Make it your number

The demo prices preset rates. Your material costs, your labor rates, your markup: that is the number that matters, and the engine is free.