SEO & Digital Marketing Pricing Calculator
Quote SEO and marketing the way you deliver it: the audit, the monthly work, the content and links, with ad spend and tools counted separately, then your margin.
SEO pricing is all over the map because the work is invisible until you itemize it. Anvil HUD lays it out as line items: the audit, keyword research, on-page work by the page, technical fixes, links, content, and the monthly retainer. Ad spend and your tools (Ahrefs, SEMrush) are counted as pass-through costs, not hidden in your rate, and your overhead and profit go on top so a retainer is a number you can stand behind.
How we price SEO & digital marketing
- Each service is a line: the audit, keyword research, on-page by the page, technical fixes, links, content, and the monthly retainer, all labor.
- Ad spend and tool subscriptions are pass-through project costs, never marked up as your work. A contingency covers scope creep and algorithm shifts.
- Overhead and profit go on as a percent. Most of this work is recurring, so the retainer templates quote a month you can repeat, and the Quick start gets you there fast.
Every line is published at the math. No black box. The engine is free; you only sign in to save your work.
Questions
How much should I charge for a monthly SEO retainer?▾
Build the month from what you actually do: strategy and monitoring, a few content pieces, some links, on-page work, and reporting. Anvil HUD's 'Monthly SEO retainer' template drops those in at 2026 starting rates, then adds your overhead and profit so the monthly number holds.
Should ad spend be part of my fee?▾
No. Ad spend is the client's money passed through to Google or Meta, billed at cost, separate from your management fee. Anvil HUD keeps it as a project cost so your quote shows your work and the media budget clearly, not blended together.
Is the calculator free?▾
Yes. Building and pricing a quote is always free. Shop / Business unlocks the client-facing proposal export, the pipeline, and saved rate defaults.
Know your craft.
Quote your SEO & digital marketing on your real costs, free. Sign in to save projects and export a client-ready proposal.