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Anvil HUD

Live demo · the real engine

SEO & Digital Marketing: price the job, bottom up

This is the actual Anvil HUD bid engine running this service's own preset line items and loader defaults. Move a quantity and watch the quote rebuild. No account, nothing stored.

A few of this service's own preset lines. Set the quantities; rates and waste ride on the researched presets.

The real builder adds your own lines, allowances, and subcontractor pass-throughs, and saves the project.

Total quote

$7,777.00

  • SEO audit (one-time) · 1 ls$2,500.00
  • Keyword research & strategy · 1 ls$900.00
  • On-page optimization (per page) · 1 ea$150.00
  • Technical SEO fixes · 1 ls$1,500.00
  • Bare cost$5,050.00
  • Project costs$0.00
  • Contingency (10%)$505.00
  • Overhead & profit (40%)$2,222.00

What you are looking at

  • The same build-up the app runs: each line is quantity times material (plus waste) plus labor, then general conditions, contingency, and overhead and profit on top. Every line is published at /the-math.
  • The presets are researched 2026 US figures, cited at /sources. A new workbench starts with exactly these and you tune everything to your shop.
  • Signing in opens the real builder: your own lines, allowances, subcontractor pass-throughs, saved rate defaults, and a printable client proposal.

Make it your number

The demo prices preset rates. Your material costs, your labor rates, your markup: that is the number that matters, and the engine is free.